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#2

3rd party reviews are the second most influential factor, after word of mouth, in determining the final shortlist of vendors.

Source: Wynter’s The B2B Buyer Journey Research 2024 report

Brand awareness. Website traffic. Leads. You’ve got it!

Whether you want to be seen by your buyers or wish to secure your spot on their evaluation list, or both, creating your product profile is the first step. It’s simple:

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